BBC’s iconic Doctor Who
TV PremierE

A man in a red checkered suit standing beside a blue police telephone box with illuminated windows, with colorful lighting overhead and shadows on the wall.
Panel discussion on stage with five people, audience seated in front, cosmic galaxy background on screen.
Person taking a photo of a Dalek, a fictional extraterrestrial mutant robot character from Doctor Who, at an exhibit or display.

SCREENING

SCREENING

BBC x Toshiba CollabORATION

Working with Toshiba's design agency, we brought the small screen to Soho with an exclusive premier event for 100 competition winners.

A woman taking a selfie with a person in a large, furry, creature costume resembling a giant, shaggy monster, holding a glass of wine, at an indoor event or exhibition with purple lighting.
A group of nine young adults sitting on bean bags and chairs in a cozy, colorful room with plush toys, artwork, and a television set, engaging in conversation and enjoying drinks and snacks.
Older man with glasses in a pink sweater looking at his phone while licking a candy in a vibrant bar or nightclub setting with other people holding drinks in the background.
People taking photos in a themed exhibit with a replica of the TARDIS from Doctor Who, illuminated in colorful pink and blue lights.

The theatrics of the guest experience was at the heart of the event so finding the perfect venue was key. Working with BBC Studio's Props Department to bring the actual Tardis along was great fun! We sourced the very best technical suppliers to ensure the TV Premiere was to broadcast standards.

An art installation with four statues of angels, with wings, in a room lit with purple and blue lighting, and surrounded by equipment and a large screen showing a woman.

Finding a venue with a correlation to Doctor Who was important to the story, and our underground find, with an entrance through an old record shop in Soho was perfect.

A man in a brown suit with his arms outstretched stands in front of a vibrant cosmic background with stars and swirling colors.
Group of five people sitting on stage in front of a colorful nebula background, engaged in a discussion.
People socializing at a nightclub with colorful lighting, holding drinks, and laughing.
A person with a BBC Doctor Who tote bag waiting in line outside a venue at night.

Photography courtesy of The One Off

THE PASSION FOR DOCTOR WHO WAS CLEARLY VISIBLE THROUGHOUT THE EVENT

THE PROJECT
PROCESS:

  • Our brief was a group of key words: urban, brickwork, tunnels, industrial with a broad seach area across London. We distilled it down and found the perfect location in Soho.

  • Small screen to live event; there was so much creativity in the story of Doctor Who and it was great to work with the design agency to bring this to life.

  • With so many strands to the event, our project management was integral to keep the project on track.

  • Identifying key touch points and Easter eggs to build momentum.

  • With such a high-profile event, it was vital our suppliers were an extention of the brand.

  • Onsite from set-up to lights off, timing was critical to coincide with the love BBC broadcast.

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Abstract digital background with gradient colors from blue to pink, overlaid with thin, curved, cyan lines creating a wave pattern.