Two women jogging at night, wearing reflective vests, smiling, with motion blur and city lights in the background.

TAKING
IT TO THE
STREETS

Group of women in athletic wear at a Nike event, some sitting on the floor with bowls and a woman speaking into a microphone, others standing and engaging, with a large mirror and digital screen in the background displaying Nike branding.
A large group of people gathered indoors, some wearing neon yellow safety straps, in what appears to be a store or event space with a Nike branding backdrop, exposed brick wall, and purple ambient lighting.

CAMPAIGN LAUNCH

CAMPAIGN LAUNCH

Nike Winter Run Club Event

The campaign has been developed and now to take it to the people! This exclusive launch communicated more than the strapline for Nike by inviting guests to hit the streets for a training run with Nike Athelites, hear from industry professionals and experience the campaign objective first hand, all at the iconic Battersea Power Station.

A Nike Trail running shoe displayed on top of a shoebox with the text 'Nike Pegasus Trail GORE-TEX'. The shoe is blue with pink accents and black laces, and the box has text 'Road to Trail Versatility'.
Two men at a sports event, one smiling and pointing at a display board with a photo and description of a coach named Piers, in an indoor venue with people in the background.
Person with short dyed hair, wearing sunglasses on head, in white jacket, taking photo of an art exhibit with a phone, holding a soda can, with two women smiling in the background.
A group of people gathered outdoors at night, wearing reflective vests, standing and listening to a person speaking, in a park with large trees in the background.

THE WAY THE COMMUNITY CAME TOGETHER
WAS INCREDIBLE

Bolstering the services of Nike's marketing agency by providing event solutions to bring the key messaging to life. We sourced local logistic suppliers to transform a hidden corner of Battersea Power Station into a perfect event space. From registration to DJs, catering and post run vibes, we had it all covered.

People check in at a Nike event registration desk with laptops and registration items, under a sign that says 'Check In'.
Sign that says "Leave Your Coats Here" hanging on a wall at Nike Running store.
Three people talking in front of blue Nike lockers in a sports store.
Group of people participating in an outdoor nighttime run or race, wearing athletic clothing and reflective safety vests, with one woman in front seeming focused and praying.
Group of women running together at night, wearing reflective running vests and athletic clothing.
A group of runners participating in a night race, wearing reflective vests, jogging on a dark road under the night sky, led by an official or coach in a white vest and blue shirt.
Display boards featuring profiles of athletes, including Intisar, Dora, and Piers, with pictures and descriptions. Two Nike shoes are showcased on colorful pedestals in front of the boards.

Photography courtesy of The One Off

CELEBRATING KEY MEMBERS
OF THE RUNNING COMMUNITY

THE PROJECT
PROCESS:

  • Briefing the event team, speakers, camera crew, runners and local council to ensure safety of participants throughout the event.

  • Bringing the creative vision to life by finding the perfect props and decor, complete with lockers for runners to store their belongings.

  • Logistical planning with the site team at Battersea Power Station.

  • The event space and starting point was tucked away in a corner of Battersea to ensuring good signage, as well as all-weather contingency planning.

  • Our team was onsite for set-up, met runners ahead of the event, helped register delegates using Nike's onboarding platform, and supported the Nike VIP team to bring do their thing!

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WHERE NEXT?

Digital abstract background with gradient shades of blue and green, featuring curved wireframe grid patterns.
Abstract colorful background with geometric lines and gradients in shades of blue, purple, pink, and red.