A woman with long brown hair wearing a black leather jacket smiling as she places a lock on a display with the words 'make you smile' and colorful balloons on a white circular structure.

IT’S THE
LITTLE THINGS
THAT MAKE PEOPLE SMILE

Colorful balloons in red, orange, blue, and yellow float above a display with the text 'something from us to make you smile' inside a public indoor space, with a smiling woman in a blue shirt standing nearby.
A man and a woman at a travel information booth, with the man looking at a brochure and the woman smiling. There are balloons and orange and red cards on display.

EXPERIENTIAL EVENT

EXPERIENTIAL EVENT

A Disruptive Campaign To Engage Customers

A fun, experiential event across four busy commuter train stations where promo staff engage and surprise customers by handing out gifts.

A boy in a blue jacket and a gray t-shirt with a gaming graphic, smiling and reading a card, standing next to a woman in a pink shirt looking on happily, with balloons and a display of red cards in front of them.
Display of colorful helium balloons and miniature people figurines on a circular stand with the text 'from us to make you smile' and small red tags hanging below.
Women and a girl gather around a display of colored cards and balloons on a stand, with a banner that reads "A little something from us to make" in front of a brick building.
Two women, one in a blue shirt and the other in a black blazer, are smiling and exchanging flyers or cards at an airport check-in counter.

A fun, experiential event across four busy commuter train stations where promo staff engage and surprise customers by handing out gifts.

A young man in a blue shirt giving an orange card to a small girl in a plaid shirt, with an adult woman at his side at a retail store.
A young girl with blonde hair, wearing a pink varsity jacket, looking at and reaching out to colorful greeting cards displayed on a metal stand in a store.
A young person with short hair and glasses on their head is showing something on a red card to a smiling woman wearing a blue coworker polo shirt that says East Midlands TRMC. They are in a train station with an electronic departure board in the back
Colorful balloons, arranged in a cluster resembling a rainbow, are hanging from the ceiling in a train station or similar public indoor space. Below is a display with smaller balloons and cards, with a sign that reads, 'A little something from us to make you...' The station's architecture includes brick walls, large windows, and a glass and metal ceiling structure.

Photography courtesy of The One Off

CREATING AN EXCITING ATMOSPHERE WITH AN UPBEAT TONE WAS CRUCIAL FOR FAST PACED COMMUTERS

THE PROJECT
PROCESS:

  • Friendly, happy staff, hand-picked by us to be an extension of the campaign.

  • 60+ staff members all needing to be at the right station at the right time was a complex task but worked like clockwork.

  • Team Briefing & Management - Pre-event onboarding for the entire team meant a smooth start and regular communication with team leaders helped the campaign team assess success at key points.

  • Data collection at hourly points across the weeks of the campaign helped the team understand how successful the campaign had been.

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WHERE NEXT?

Abstract digital artwork with gradient background of blue and green tones, featuring a complex wireframe grid pattern of curved lines.
Abstract digital background with gradient colors and curved line patterns.